Solved: How a Food & Beverage Manufacturer Managed Volatility Without Replacing ERP

January 26, 2026

Demand volatility is no longer an exception in Food and Beverage manufacturing. It is the operating environment.

For many Food and Beverage manufacturers, the challenge is not a lack of data or effort. It is that planning models built for stability are being pushed beyond their limits by volatility, complexity, and speed.

This scenario reflects a reality shared by many organizations facing the same constraints and decisions.

The Problem With ERP-Based Planning Under Volatility

This Food and Beverage manufacturer operated a national distribution network with multiple plants and a growing SKU portfolio. The business supported a mix of retail, wholesale, and promotional demand, each with its own volatility profile.

The ERP was deeply embedded and mission-critical. It handled transactions, execution, and financials reliably. But it was never designed to sense rapid demand shifts or support continuous planning adjustments.

To compensate, planners relied on spreadsheets layered on top of ERP data. Over time, those spreadsheets became increasingly complex, fragile, and dependent on individual expertise.

Under stable conditions, the system worked. Under volatility, it broke.

Why Food & Beverage Volatility Breaks Spreadsheet Planning

Volatility exposed structural weaknesses in the planning approach.

Forecasts lagged real demand signals
Inventory swung between excess and shortage
Shelf-life risk increased write-offs
Planners spent more time reconciling data than making decisions

The problem was not poor planning discipline. It was that spreadsheet-based planning could not scale decision velocity across SKUs, locations, and constraints.

ERP replacement was not an option. The cost, risk, and disruption were too high. Any improvement had to work with the existing system of record.

The Breaking Point: When Volatility Became a Business Risk

What triggered change was not a single failure, but cumulative exposure.

Forecast misses became financially visible. Inventory write-offs increased. Service levels suffered during promotional spikes. Leadership began asking how quickly the organization could respond when assumptions changed.

The mandate was clear: Improve planning decisions quickly, without destabilizing core systems or redesigning the business.

How Manufacturers Manage Demand Volatility Without Replacing ERP

Rather than replacing systems, the company focused on changing how decisions were made.

Planning Intelligence Layered on Top of ERP

The ERP remained the system of record. A planning intelligence layer sat above it, ingesting data and continuously sensing demand changes.

AI-driven demand sensing surfaced shifts earlier. Inventory and replenishment logic reflected real-world constraints such as shelf-life, capacity, and lead times. Scenario modeling allowed planners to test responses before committing inventory or production.

This approach respected existing processes while dramatically improving responsiveness.

Signals → Decisions → Outcomes

A practical framework for managing volatility

Signals

What the business saw sooner:

Early demand shifts across channels and customers
Promotion-driven volatility before inventory was committed
Emerging shelf-life and imbalance risk
Constraint pressure across plants and distribution

Volatility became visible earlier, not after execution.

Decisions

What planners acted on with confidence:

Forecast adjustments grounded in real-time signals
Inventory positioning decisions with clear tradeoffs
Replenishment actions aligned to actual constraints
Scenario-based responses tested before commitment

Decisions moved from reactive correction to proactive choice.

Outcomes

What the business experienced:

Reduced inventory exposure and waste
Improved service levels during volatile periods
Faster planning cycles with fewer manual overrides
Less dependence on individual spreadsheet expertise

Volatility shifted from constant fire drill to manageable operating condition.

Results of Faster Planning Decisions Under Volatility

Operational Impact

Within the first planning cycles, the manufacturer saw measurable improvements:

Faster detection of demand changes
More stable inventory levels despite volatility
Shorter planning cycles
Fewer last-minute execution changes

Decisions that once took days of reconciliation were made in hours.

Organizational Impact

Confidence improved across the organization. Planners trusted the signals they were seeing. Leadership gained visibility into risk without micromanaging execution. Institutional knowledge became embedded into workflows rather than trapped in individual heroics.

Why This Matters for Food & Beverage Manufacturers

Volatility is not the core problem. Slow, fragile decision-making is.

For many Food and Beverage manufacturers, ERP replacement is unrealistic. Spreadsheet-driven planning does not scale. The opportunity lies in modernizing planning intelligence without disrupting execution systems.

ERP executes transactions. Planning intelligence connects signals to decisions to outcomes.

Solved

Schedule a discovery call to see how real-world planning problems that manufacturers face every day can be addressed without replacing the systems that keep the business running.

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Legacy Platforms Succeed at the Wrong Job

Most legacy supply chain planning platforms were designed for a world that rewarded predictability. Fewer channels with smoother demand patterns. Lead times were longer but more reliable. Planning cycles could afford delay.

Those assumptions no longer hold.

To keep up, legacy platforms are layered with custom logic, manual overrides, and spreadsheet workarounds. What once felt like sophistication slowly hardens into fragility. Customization becomes dependency. Stability becomes inertia.

Legacy platforms do not age gracefully. They accumulate exceptions, special cases, and institutional knowledge that lives outside the system. Over time, the platform becomes harder to change, slower to trust, and more expensive to operate.

The business does not stand still while this happens. Complexity grows. Volatility increases. And the gap between how fast the business needs to move and how fast planning can move widens.

The Fiction of Traditional TCO Models

Most total cost of ownership models for supply chain planning software are fictional.

They assume steady-state operations in a world defined by constant change. They focus on visible costs while ignoring the compounding expense of delay, rework, and human intervention.

The largest drivers of cost rarely appear on a contract:

Decision latency that forces reactive firefighting
Consulting dependency for routine changes
Upgrade cycles that feel like implementations
Knowledge trapped in individuals instead of workflows

Companies are not just paying to run these platforms. They are paying to compensate for their limitations.

In many organizations, planners spend more time explaining outputs than acting on them. If a planning system requires heroics to operate, the system is not enterprise-grade. It is brittle by design.

Decision Latency Is the Real Cost Center

The most overlooked cost of legacy supply chain planning platforms is time.

How long does it take to:

Incorporate new demand signals
Evaluate a meaningful scenario
Adjust planning logic when conditions change
Move from insight to action

Legacy platforms are optimized for batch processing and static optimization. Modern supply chains demand continuous sensing and rapid iteration. When planning tools cannot operate at the speed of reality, the business pays elsewhere.

Every delayed decision has an owner, even if no one wants to claim it.

Excess inventory. Missed revenue. Service failures. These are not planning problems. They are the downstream cost of decision latency embedded in the system.

Most planning platforms optimize for explainability, not effectiveness. They make it easier to justify yesterday’s decisions instead of accelerating tomorrow’s.

Why Consulting Dependency Never Goes Away

Legacy vendors often frame consulting as a temporary necessity. In practice, it becomes a permanent operating model.

Because core logic is tightly coupled to customizations, even modest changes require outside expertise. New products, new constraints, or new business models trigger a cascade of adjustments that planners cannot safely make themselves.

Over time, consulting costs stop being a project expense and start behaving like a tax. They grow as complexity grows. And they rise precisely when the business needs more agility, not less.

This is one of the most misunderstood elements of supply chain planning software TCO. The platform does not scale economically because decision-making remains fragile.

Upgrade Cycles Are Innovation Debt in Disguise

Legacy planning platforms talk a lot about roadmaps.

But if innovation requires a project, a budget cycle, and a risk assessment, it is not innovation. It is deferred maintenance.

Upgrades are delayed because they are disruptive. Each delay compounds technical debt. Eventually, the organization is forced to choose between stability and progress.

Many companies choose stability. Innovation freezes at go-live. The platform becomes a snapshot of how the business operated years ago while reality moves on.

This is not a technology failure. It is an economic one.

Why Cloud-Native and Evergreen Change the Cost Curve

Cloud-native planning platforms change the economics of planning because they remove structural friction.

Instead of treating upgrades as events, evergreen platforms deliver continuous improvement without customer effort. Instead of locking in logic at deployment, they evolve alongside the business.

This creates a fundamentally different cost profile:

Faster implementations with earlier proof of value
No disruptive upgrade cycles or implementations
Lower ongoing IT and support burden
Decision velocity that scales without linear cost growth

Value compounds after go-live instead of peaking and eroding. The platform gets cheaper to operate per decision as complexity increases.

That is how modern software should behave.

From Planning Tool to System of Intelligence

Many legacy platforms try to be systems of record. In doing so, they inherit the rigidity of transactional systems and amplify it.

Planning tools that try to replace everything inevitably become systems of delay.

A more effective model treats planning as a system of intelligence. The ERP remains the system of record. Planning sits above it, continuously translating real-time demand signals into executable decisions.

This separation reduces risk, accelerates time-to-value, and aligns planning economics with how businesses actually operate. Decisions become adaptive rather than static. Execution follows insight instead of waiting for the next cycle.

The Questions Leaders Should Be Asking

Before renewing or expanding a legacy supply chain planning platform, executives should ask a few uncomfortable questions:

Does this platform get easier or harder to operate each year?
Are we paying more to maintain yesterday’s decisions?
How quickly can we change planning logic without external help?
Does value compound after go-live or stall?

If the honest answers point toward rising friction and slower decisions, the economics are already working against the business.

A Better Economic Model for Planning Starts Now

Legacy supply chain planning platforms rarely fail in obvious ways.

Instead, they persist by delivering just enough value to survive while quietly eroding decision speed, adaptability, and confidence. Organizations keep paying more to maintain planning systems that were optimized for a version of the business that no longer exists.

In a world where volatility is permanent, that is no longer a neutral choice.

The real question leaders must answer is not whether their planning platform works, but whether its economics are aligned with how the business needs to operate next year and five years from now.

Modern supply chains need planning platforms that compound value over time. Platforms that deploy quickly, improve continuously, and lower total cost of ownership as complexity grows. Platforms that accelerate decisions instead of just documenting them.

This is exactly the problem Firstshift was built to solve.

As an evergreen, cloud-native planning platform, Firstshift replaces upgrade cycles, consulting dependency, and decision latency with faster time-to-value, continuous improvement, and decision velocity that scales. It allows organizations to move beyond defending legacy investments and start operating with planning economics that actually work in their favor.

For leaders ready to stop paying a legacy tax on every decision, the path forward is clear. Schedule a demo to get started.

Insights

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January 8, 2026

Mass Customization is Coming to Supply Chain Software - Sooner than You Think!

From the desk of Firstfshift CEO, Hari Menon:
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Our team at Firstshift has been leveraging Claude Code for development and seeing great productivity gains. During the holiday break, I too tried my hand at developing a few mini applications using Claude Code (way different from when I last wrote production code!).

I was compelled to write this relatively long post (it was even longer before ChatGPT helped organize it and shorten it!) as I am now thoroughly convinced that supply chain software is about to change — fast.

We are nearing the end of the old customization trap.

The old world: “Customization” trap

In legacy supply chain platforms:

Customization = hard-coded logic
Every client variation forks the codebase
Upgrades become painful, slow, and risky
Innovation velocity drops as technical debt explodes

Most vendors know this story well. After a few years, customers end up locked into their version of the product.

The new world: Mass customization without fragmentation

With AI-assisted and agent-driven development:

Custom logic can be generated, tested, and isolated dynamically
Configurations become composable, not hard-wired
Upgrades are no longer blocked by client-specific logic
Enhancements can be rolled out across customers, not around them

This isn’t “one-off customization.”

It is mass customization with a single evolving core – a core of supply chain services (exposed as APIs) and a semantic context layer on top of which Agents are built.

Why this matters for supply chain

Supply chains are inherently heterogeneous:

Different networks
Different constraints
Different planning philosophies
Different data maturity levels

Trying to force this diversity into rigid templates never worked. But hard-coding every exception doesn’t scale either.

Agentic coding enables:

Planner-specific workflows
Industry-specific logic
Company-specific business rules and workflows without breaking the upgrade path

The real competitive advantage

The winners won’t just be companies that use AI in planning.

They’ll be the ones who :

Build software that adapts continuously
Treat customization as a runtime capability, not a consulting project
Deliver personalization at scale, without sacrificing maintainability

Supply chain software is moving from:

“Customize once, regret forever” to “Continuously adapt, continuously upgrade.”

That’s a structural shift — and Agentic AI is going to accelerate it.

News

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December 4, 2025

Firstshift Launches Demandshift: Demand Planning Reimagined

Newark, CA – December 4, 2025 — Supply chain teams are done waiting. After years of “quick time-to-value” promises that never delivered, Firstshift is challenging the status quo with Demandshift, a new AI-powered demand planning and forecasting solution with a fixed fee implementation that goes live in less than six weeks — guaranteed.

Demandshift is built for supply chain leaders who have been burned by lengthy, expensive implementations and disappointing ROI. Designed to replace outdated tools and cumbersome spreadsheets, it brings speed, accuracy, and confidence back to demand planning.

“Supply chain teams have heard the same pitch for years. Easy implementations. Rapid ROI. Then reality hits. Missed deadlines, ballooning budgets, and frustrated planners,” said Hari Menon, Firstshift CEO. “With Demandshift, we engineered a better way. Fast, fixed-fee deployments, full post-launch support, and measurable results within weeks, not years.”

Built as a cloud-native, AI-first SaaS solution, Demandshift combines the sophistication of enterprise forecasting with the usability and agility modern planners expect. The platform leverages over 20 forecasting algorithms to automatically select the best-fit model for each demand pattern, while providing intuitive, spreadsheet-like interfaces that drive fast adoption.

Customers implementing Firstshift have reported:

15–20% improvement in forecast accuracy
Improved inventory positions and working capital efficiency
Higher service levels and customer satisfaction
Measurable impact on revenue and margin

Every Demandshift engagement is delivered under a fixed fee, includes hypercare support for three months, and integrates easily with existing ERP systems which eliminate the risk and uncertainty that often derail digital initiatives.

“Speed and value are the new competitive edge,” added Menon. “We’re proving that AI-powered planning can be implemented rapidly, adopted easily, and scaled seamlessly without the pain the industry has come to expect.”