Newark, CA – November 19, 2025 — Firstshift, the AI-powered supply chain planning platform, announced a strategic partnership with Alloy.ai, a leading AI and data solution for consumer brands, to give consumer brands the ability to leverage direct point-of-sale (POS) and channel inventory data in their forecasting and planning processes. The partnership enables real-time demand sensing that transforms forecasting from a static process into a living, adaptive capability that aligns supply, inventory and execution with true market demand.
The partnership allows Firstshift customers to seamlessly connect to POS, inventory and pricing data across more than 400 retailers and external data providers at SKU and store-level granularity. This continuous visibility into real-time market activity helps planners detect demand shifts early, anticipate stock risks and respond faster with greater precision. Traditional planning systems and legacy tools cannot leverage POS data at this scale or speed.
“Our mission has always been to help supply chain leaders see, decide and act faster,” said Hari Menon, CEO of Firstshift. “By integrating Alloy.ai’s retail data with Firstshift’s AI-powered forecasting engine, we are giving planners a level of visibility they have never had before, right down to what is selling, where and why.”
With access to real-time POS data, Firstshift customers can improve short-term forecast accuracy by up to 50 percent, optimize replenishment and improve service levels while reducing safety stock and carrying costs. It also enhances collaboration across sales, operations and finance by providing immediate visibility into promotion performance and market shifts.
“Most demand planning still relies on historical orders and shipments, which are often noisy and don’t reflect how quickly products are actually selling,” said Joel Beal, Cofounder and CEO of Alloy.ai. “That’s why monthly or even weekly planning cycles tend to lag behind reality. Bringing POS data directly into the planning process gives teams the real-time signal they’ve been missing, helping supply stay aligned with true consumer demand.”
“The ability to sense demand continuously instead of waiting for the next S&OP cycle gives our customers a real competitive advantage,” Menon added. “Combining Alloy.ai’s data network with Firstshift’s AI-powered insights allows supply chains to move with the market, not after it.”
The integration eliminates manual data aggregation and costly middleware while ensuring that customers retain full control of their data. Alloy.ai’s normalized data feeds are continually updated and optimized for analytics, enabling Firstshift to deliver predictive and prescriptive insights for faster and more confident planning decisions.
About Firstshift
Firstshift helps supply chain leaders plan smarter and act faster through an AI-powered supply chain planning platform that delivers speed, impact and scale. Built to eliminate spreadsheets and outdated tools, Firstshift connects data across the enterprise to provide real-time visibility, predictive and prescriptive insights and flexible collaborative workflows that improve forecast accuracy and decision-making.
About Alloy.ai
Alloy.ai is an AI platform purpose-built to help consumer goods brands sell more products, save time, and solve complex supply chain challenges. Alloy.ai ingests point-of-sale data from hundreds of retailers, ecommerce partners, distributors, and a brand’s own ERP. Users can quickly surface insights and make decisions using AI, or integrate normalized, real-time data into analytics, planning, and reporting tools. Alloy.ai is trusted by companies ranging from the Fortune 500 to digital natives, including Crayola, Bic, Valvoline, RTIC, Bosch, and Melissa & Doug. Customers routinely achieve a 35%+ reduction in out-of-stocks, a 5%+ bottom-line impact, and millions in incremental retail sales.



